Agent Resources

The modern sales experience

has changed.

No longer is it the agent’s role to slowly dole out information and demonstrate features and benefits – the public is far too sophisticated for that. Today’s consumer expects their representative to involve them in the process and to help them navigate an opaque, complex and often nonsensical journey – oft fraught with the unexpected and unanticipated.

At One South, our team approach is designed to empower our agents with the most powerful and innovative tools, to offer opportunities to enhance their personal and professional capabilities, and to keep them abreast of market trends in such a way as they can translate the information to their own clients.

By constantly investing in the internal infrastructure to keep our agents on the bleeding edge of information and strategy, One South has created an environment where the only constant is evolution.

Agent Resources

Unparalleled Support Structure

Gone are the days where a single agent can operate on an island of one. At One South, we provide expertise at every step of the journey so that all involved will have the necessary support required to manage a complex process in an increasingly unpredictable world.

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Dedicated Managing Broker

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Transaction Manager

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Director of Professional Development

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Zoning and Entitlement Specialists

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MLS Manager

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Compliance Director

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Full time Marketing Director

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Award Winning Commercial Division

AGENT RESOURCE

The Voices Blog

Our ‘Voices’ blog isn’t your typical real estate blog. By consistently challenging convention and diving deep into topics others don’t, we want to push ourselves to better understand the nuanced nature of business and human behavior. Enjoy!

How to Win a Bidding War

How to Win a Bidding War

The feeling is familiar enough by now –– the perfect listing comes out and your clients want to buy it. They know the market is hot, but they really don’t have a sense of how extreme the conditions are right ...
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Thoughts on Scaling a Business

Thoughts on Scaling a Business

I'm not sure why, but for whatever reason, I have been in a lot of conversations about 'scaling' lately. Scaling, in the business context, is generally another word for growth. In a purist's eyes, scaling is a specific form of ...
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The Train Wreck That is Housing

The Train Wreck That is Housing

In case you hadn’t heard, we have an inventory problem. Right now, in a region of 1.3M people, we have +/- 500 homes for sale. Inventory as of 2/15/21. I left out condos since they appeal to such a specific ...
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Problems, and Why We Suck at Solving Them

Problems, and Why We Suck at Solving Them

Lately, we have been spending a lot of time at One South thinking about thinking. More specifically, we have been spending a lot of time studying thinking and trying to get better at it. Practicing thinking is no different than ...
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Imperfect Information and Decision Making

Imperfect Information and Decision Making

The score was 1-0. It was the top of the 6th inning and Blake Snell of the Tampa Bay Devil Rays was working on a 2 hit, 9 strikeout performance in Game 6 of the World Series. For the non-baseball ...
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The Overconfidence Bias

The Overconfidence Bias

The year was 2008. The CEO on stage was the epitome of confidence –– wearing his favorite custom-tailored suit, starched shirt with sparkling cufflinks, a full Windsor knot on the silk tie, and sporting a matching shiny leather belt with ...
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The Lure of Two Commas

The Lure of Two Commas

Take your pick this evening when you are channel surfing –– would you rather binge-watch 'Million Dollar Beach House' or 'Million Dollar Agent'? Or if you are a fan of Bravo’s 'Million Dollar Listing,' do you prefer the series filmed ...
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Seth Godin

The Smallest Viable Audience

Seth Godin For those of you who do not follow Seth Godin, you should. Several years ago, I attended a conference where he was a keynote speaker, and I remember leaving the conference thinking, ‘I need to read some of ...
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Routine or System?

Routine or System?

We all have routines. We set our wallet and glasses in the same place when we get home. We drink coffee when we wake up, we read our emails in a certain order, we go for a run at a ...
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